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Boag's belongs in Tasmania 

By Janie Finlay MP Deputy Leader and Member for Bass, Jess Greene MP Member for Bass

23 June 2026

Janie Finlay MP

Deputy Leader and Member for Bass

 

Jess Greene MP
Member for Bass

23 June 2026

Image 

Boag's belongs in Tasmania 

 

Comment attributable to Janie Finlay MP

 

The Boag’s name and brand means something because it's Tasmanian. Without Launceston, it's just another label on a can. Boag’s is part of who we are. It's brewed by Tassie workers, been backed by Tassie for generations and absolutely belongs in Tassie.

 

Tasmanians have every right to ask why another major employer is moving jobs interstate while the Rockliff Government sits on its hands.

 

Lion has raised concerns about power and water costs in Tasmania. Those costs are things the Government is meant to manage through their own government businesses for the benefit of Tasmanians.

 

After 13 years of Liberal incompetence and waste, Tasmanians deserve answers about what has been done to support major employers and protect good local jobs.

 

Workers shouldn't be paying the price for a Government that has failed to get the basics right.

 

Tasmania can't afford to keep losing jobs, investment and confidence while the Government watches from the sidelines.

 

Labor stands with Boag's workers, their families and the wider northern Tasmanian community in calling on LION to sell the brewery and the brand to a buyer committed to keeping Boag's in Tasmania.

 

Sell it, don't strip it. If Lion won't brew Boag's in Tasmania, let someone else do it.

 

Comment attributable to Jess Greene MP

 

Labor today joined Boag's workers and the United Workers Union as they launched their campaign to keep brewing in Launceston and secure the future of one of Tasmania's most iconic brands.

 

For 145 years, Boag's has been brewed in Launceston by generations of local workers. It's part of Tasmania's story, part of northern Tasmania's identity and a source of good manufacturing jobs that support local families and the state economy.

 

Lion's proposal to move production interstate puts 42 jobs at risk and threatens to break the connection between Boag's and the place that made it famous.

 

If Lion no longer wants to brew Boag's in Tasmania, it should sell the brewery and the brand to someone who does.

 

You cannot take an icon out of the state that made it and expect people to just accept it. 

 

Boag's belongs in Tasmania.

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Authorised by Jarryd Moore, Australian Labor Party, L2/63 Salamanca Pl, Hobart TAS 7000